Gamification is helping sales teams in the U.S. stay productive and engaged by turning routine tasks into interactive challenges. Companies using gamification report:
- 90% of employees feel more productive with gamified tasks.
- 25.3% increase in sales conversion rates for businesses adopting gamification.
- A projected market growth to $30.7 billion by 2025.
These tools integrate game-like features - like leaderboards, rewards, and challenges - into daily sales activities, boosting engagement and team collaboration. Below is a quick overview of the 10 best gamification tools for sales teams this year.
Top 10 Tools at a Glance:
- OneUp Sales: Real-time leaderboards, CRM integration, and custom competitions. Pricing starts at $33/month.
- SmartWinnr: AI-powered gamification for training and sales. Pricing starts around $800/month.
- Arcade: Affordable contests and leaderboards for $15/month.
- Centrical: Coin-based rewards and peer recognition. Custom pricing.
- Xoxoday Compass: Real-time leaderboards and rewards. Starts at $29.99/user/month.
- SalesCompete: Slack-based gamification for small teams. Pricing starts at $250/month.
- Influitive: Advocacy-driven gamification. Pricing starts at $1,499/month.
- Spinify: AI-driven leaderboards and rewards. Pricing starts at $10/user/month.
- Ambition: Automated coaching and real-time tracking. Custom pricing.
- Zoho Motivator: CRM-integrated games and badges. Pricing starts at $14/user/month.
Quick Comparison Table
| Tool | Starting Price (USD) | Key Features | CRM Integrations | User Rating |
|---|---|---|---|---|
| OneUp Sales | $33/month | Leaderboards, custom competitions | Salesforce, HubSpot | 5.0/5 |
| SmartWinnr | $800/month | AI-driven training and contests | Salesforce, HubSpot | 4.5/5 |
| Arcade | $15/month | Contests, real-time notifications | HubSpot, Salesforce | 4.5/5 |
| Centrical | Custom Pricing | Coin rewards, peer recognition | Multiple CRMs | 4.6/5 |
| Xoxoday Compass | $29.99/user/month | Scorecards, rewards, automation | Salesforce, HubSpot | 4.5/5 |
| SalesCompete | $250/month | Slack-based gamification | Salesforce, HubSpot | 4.5/5 |
| Influitive | $1,499/month | Advocacy programs, referral tracking | Salesforce, HubSpot | 4.7/5 |
| Spinify | $10/user/month | TV leaderboards, real-time rewards | Salesforce, HubSpot | 4.5/5 |
| Ambition | Custom Pricing | Coaching, automated tracking | Salesforce, HubSpot | 4.6/5 |
| Zoho Motivator | $14/user/month | CRM-integrated badges and games | Zoho CRM | 4.5/5 |
These tools help sales teams stay motivated, improve performance, and achieve goals in a fun and engaging way. Read on for detailed reviews and insights into each platform.
Why Sales Gamification is Better Than DIY Competitions
1. OneUp Sales
OneUp Sales combines gamification with performance analytics, using CRM data to create engaging competitions. By turning routine sales tasks into challenges, the platform not only motivates teams but also equips managers with tools to monitor progress and celebrate achievements. Here's a closer look at what makes it stand out:
Gamification Features (Leaderboards, Challenges, Rewards)
OneUp Sales is packed with features designed to keep teams motivated. It offers real-time leaderboards that update dynamically as deals are closed, showcasing individual and team accomplishments. The Leagues feature allows sales reps to compare their performance with peers, while Missions track the team's collective progress toward goals. To make achievements even more rewarding, the platform uses personalized songs and automated broadcasts to celebrate wins. Managers can also set up custom competitions to keep the entire team engaged and striving toward targets [5][6].
Integration with Popular CRMs
OneUp Sales works seamlessly with some of the most widely used CRMs and communication tools, including Salesforce, HubSpot, Aircall, Microsoft Teams, Outreach, RingCentral, and SalesLoft. This integration ensures smooth performance tracking and centralized reporting, making it easier for teams to stay on top of their goals [7].
Pricing in USD
OneUp Sales offers flexible pricing through three main plans: Standard, Pro, and Enterprise. While the Standard and Pro plans require a custom quote, the Enterprise plan is tailored for larger teams with 100+ users and includes a sales consultation [8]. Some third-party sources suggest a Basic plan starting at $33 per month [9], though it’s always best to verify directly with OneUp Sales. The platform includes observer licenses for admin users and full onboarding at no extra cost. Customers typically see a 100% ROI within nine months, highlighting its effectiveness for sales teams [8].
User Feedback on Engagement and Usability
Users appreciate OneUp Sales for its user-friendly design and comprehensive performance tracking. Leona McPhail, Head Resourcing at OneUp Sales, shared her thoughts:
"I like that can see everything all in one place. From my own targets, to activity from colleagues, to Team Leagues, everything is simple and easy to use." [5]
A great example of its impact comes from Investigo, a global recruitment consultancy. By adopting OneUp Sales, they streamlined their data management and provided consultants with self-service performance tracking. This approach encouraged friendly competition, gave managers real-time insights for targeted coaching, and ultimately improved consultant engagement, reporting accuracy, and overall team performance [4].
2. SmartWinnr
SmartWinnr combines gamification with training, coaching, and sales activities to drive team performance. It allows for multiple competitions to run at once and uses AI-powered tools to keep teams motivated. Managers benefit from real-time insights into progress, making it easier to track and guide their teams effectively.
Gamification Features: Leaderboards, Challenges, and Rewards
SmartWinnr’s gamification tools create engaging competitions for sales reps, managers, and teams. Points are awarded for completing tasks like training, coaching, and sales activities, all aligned with strategic objectives. Intuitive leaderboards display individual and team achievements, while performance badges and knowledge levels help users monitor their growth in specific areas. Automated updates keep everyone informed about standings and progress [14].
The platform doesn’t just make work more fun - it delivers results. SmartWinnr has been shown to boost team engagement by 30%, improve sales productivity by up to 22%, and lower rep attrition by 43% [10][11]. Broader studies highlight that 90% of employees believe gamification enhances productivity, and 60% report feeling more engaged [13]. Plus, its seamless integration with modern CRM platforms ensures all performance data is centralized for easy access.
Integration with Leading CRMs
SmartWinnr works effortlessly with popular CRM platforms like Salesforce and HubSpot. This integration ensures that performance metrics and commissions are based on accurate, real-time sales data. This feature is particularly valuable for enterprise clients, which make up 75% of SmartWinnr’s customer base - most with over 500 employees [15].
Pricing Information
SmartWinnr’s pricing details are not publicly listed, but they reflect the platform’s advanced capabilities. While exact costs require direct consultation with the vendor, some reports suggest pricing starts at approximately $800 per month. A free trial is also available for teams looking to explore its features before committing [16].
User Feedback: Engagement and Usability
SmartWinnr has earned high praise from its users, even being recognized as one of the "Top 50 Sales Products" in G2's Best Software Awards for 2024. Its intuitive dashboards, real-time feedback, and AI-driven features stand out as favorites among users [12].
"SmartWinnr has truly set a new standard for gamification."
– Prateek S., Hero Fincorp
"Awesome tool to enhance productivity and drive healthy competition within our agents."
– Roman Frno, NN
3. Arcade
Arcade is a cloud-based platform designed to energize sales teams through interactive contests, leaderboards, and rewards. By providing real-time visual notifications, it keeps both in-office and field teams engaged and motivated. Its focus on data visualization and instant progress tracking makes it a valuable tool for inside and field sales teams alike [3]. Let’s dive into its key features, pricing, and user feedback.
Gamification Features: Contests, Leaderboards, and Rewards
Arcade’s gamification tools - contests, leaderboards, and rewards - are built to boost team performance. The leaderboards update in real time, giving team members a clear view of their standing. The rewards system celebrates top performers and milestones, creating an environment where achievements are recognized and progress is easy to track [3].
Integration with Popular CRMs
Arcade integrates seamlessly with tools like HubSpot, allowing sales teams to capture leads from demo interactions, sync form responses, and even turn anonymous website visitors into actionable leads with its Audience Reveal feature. It also connects with other tools such as Amplitude, Clearbit, Google Analytics, Intercom, Mixpanel, and Segment, making it a versatile addition to any sales tech stack [17].
Pricing in USD
Arcade's pricing starts at just $15 per month, offering a solid range of features and integration options for sales teams [18].
User Feedback on Engagement and Usability
Arcade has received positive feedback for its ease of use, customer service, and overall value. On Capterra, it holds a 4.5/5 rating from 41 reviews, with users rating its value for money at 4.5/5, customer service at 4.7/5, ease of use at 4.4/5, and features & functionality at 4.1/5 [18].
"So far it’s been a great experience. The level of customer service and support once launching this product is amazing."
– Candace P., Performance Manager [18]
"Arcade is used across the ranks of our company and provides reps the opportunity to build an online community between our members who live in multiple locations throughout the province. Not only are reps able to share thoughts, photos, and accomplishments, but they are able to track their live sales metrics so they know where they stand on a day-to-day basis."
– Will C., Store Manager [18]
"We were very excited to onboard with Arcade and had built a lot of hype and excitement in the organization to be prepared for it, but it struggled to live up to those expectations from day one… Pretty disappointing from my seat, but for basic sales teams with standard metrics, I am sure this would work just fine."
– Steve F., Director of Sales [18]
4. Centrical
Centrical is a comprehensive performance management platform that merges gamification with real-time performance tracking. By aligning individual goals with broader business objectives, it creates an engaging environment that drives motivation and improves sales team outcomes [19].
Gamification Features: Leaderboards, Challenges, and Rewards
Centrical’s gamification features include points, badges, and interactive leaderboards that encourage friendly competition within teams. These tools are designed to enhance engagement and drive performance [19].
One standout feature is its coin-based reward system. Employees earn coins for hitting specific targets or milestones, which they can redeem for tangible rewards in a virtual store [21]. This immediate gratification keeps sales reps motivated while working toward bigger goals.
Another key aspect is the peer recognition system. Team members and managers can give kudos to celebrate achievements, with points awarded for both giving and receiving recognition. These kudos and badges can be shared in team discussions, fostering a culture of appreciation and collaboration [21]. Together, these gamification tools help build a strong performance-driven culture, earning high marks from users.
User Feedback on Engagement and Usability
Centrical has received widespread praise from users, reflected in its G2 rating of 4.6/5 [22]. Swiss Life Select, for example, used Centrical to replace outdated physical leaderboards and boost engagement. With features like mobile lead tracking and performance-driven incentives, the company achieved a 10.4% sales increase per agent and 12.5% overall sales growth [20].
"Centrical created a healthy global competition which encouraged salespeople to set a higher bar for themselves." – Head of Sales, Swiss Life Select [21]
Pricing in USD
Centrical offers flexible pricing through a per-user licensing model, with subscription costs starting at $0.01 [23][24][25]. The final price per user depends on the license type, and the platform provides tiered customer support based on the project’s scope [23]. For specific pricing details, it’s best to contact Centrical directly [23].
5. Xoxoday Compass
Xoxoday Compass is a gamification platform designed to streamline sales contests and commission programs. By blending game-like features with a rewards system, it motivates sales teams while offering real-time insights into performance data [28].
Gamification Features (Leaderboards, Challenges, Rewards)
Compass transforms sales goals into interactive competitions through its suite of gamification tools. For instance, its real-time leaderboards keep team members updated on their standings, encouraging friendly competition [40,43]. Sales reps can track their progress as data updates continuously, keeping them engaged. The platform also includes customizable challenges aligned with business priorities and a flexible rewards system [29]. Other features, like milestone badges, real-time scorecards for immediate feedback, and earnings dashboards that highlight trends and opportunities, add to its appeal [40,41].
One global manufacturing company saw impressive results with Compass. Within 90 days, they achieved a 20% increase in quota attainment, a 22% rise in the number of qualifying reps, and a 73% boost in platform adoption [26].
"Compass's gamification feature, with its real-time scorecards, leaderboards, and rewards, turned our sales targets into an exciting competition that everyone wanted to be a part of. We've not only seen improved sales figures but also enhanced team cohesion and morale."
– Sales Manager, Fast-growing insurtech platform [27]
These gamification elements integrate smoothly with the platform's data management tools, thanks to its CRM compatibility.
Integration with Popular CRMs (Salesforce, HubSpot, etc.)
Compass connects effortlessly with leading CRM tools like Salesforce and HubSpot through one-click integration [45,48]. This syncs sales and pipeline data with compensation plans, eliminating the need for manual data entry. Users can access CRM data directly within Compass, while automated workflows handle commissions and processes in real time. Customized reports and reminders keep sales teams informed and on track [45,48].
Companies adopting Compass for commission automation have reported up to an 80% increase in sales productivity [45,48]. The platform also uses CRM data through webhooks or APIs, triggering gamification activities based on CRM events. This approach has been shown to boost CRM activity by over 250%, reduce data processing efforts, and cut incentive payout budgets by more than 15% [26].
Xoxoday’s own experience with HubSpot highlights these benefits. Over two years, CRM adoption jumped from 25% to 80%, and automated workflows saved the internal team up to 70% of their time [31].
"HubSpot brought tremendous transparency and enabled data-driven decision-making, making it the single source of truth for marketing and sales."
– Shubham Bhatia, Product Marketing Manager, Xoxoday [31]
Pricing in USD
Xoxoday Compass uses a tiered pricing structure, where the cost per user decreases as team sizes grow. Subscriptions start at $29.99 per user per month. Options for free trials, a freemium version, or customized quotes are available based on specific needs [34]. There may be an additional setup fee, and premium consulting and integration services are offered for organizations requiring extra support [33]. For a detailed breakdown of pricing based on team size and features, you can consult a Compass advisor [32].
User Feedback on Engagement and Usability
Users frequently commend Compass for reshaping their sales culture and increasing team engagement. Many sales teams now view their targets not as burdens but as exciting challenges [45,48].
"Our sales reps, who once viewed targets as daunting tasks, now saw them as exciting challenges to be conquered. Compass's gamification feature turned targets into a series of rewarding games. We loved the live leaderboards. The points and rewards got the team to actually earn."
– CHRO, Enterprise financial services company [27]
Research indicates that 71% of companies using sales gamification tools report an 11% to 50% boost in sales performance [30]. With its combination of real-time data, automation, and engaging gamification, Compass stands out as a valuable tool for sales teams aiming to hit their goals while staying motivated.
6. SalesCompete
SalesCompete is a Slack-based gamification platform designed to turn everyday sales tasks into engaging competitions. Think of it as a way to boost team morale while keeping performance insights at your fingertips. Named one of Slack’s top apps in 2023[35], SalesCompete is tailored for teams already using real-time communication tools, making it a natural fit for enhancing collaboration and motivation.
Gamification Features (Leaderboards, Challenges, Rewards)
SalesCompete integrates directly into Slack, blending seamlessly with your team’s daily workflow. It offers customizable leaderboards that track calls, emails, meetings, and deals, with weighted scores for a fair comparison[35]. These leaderboards are easy to access using simple slash commands, making performance tracking quick and efficient.
The platform’s challenge system is versatile, supporting both one-on-one and team-versus-team competitions across various sales metrics[35]. Features like power hours encourage reps to hit specific calling goals within an hour, rewarding their efforts. There are also meeting bounties, which incentivize booking meetings with target accounts, and daily trivia contests to kick off the day with a fun, game-show vibe[35]. To celebrate wins, SalesCompete sends congratulatory Slack messages, often paired with call recordings, to keep the energy high.
According to the platform, teams using SalesCompete typically see a 30% boost in activity, revenue, and engagement within the first month[35]. Plus, it works hand-in-hand with your existing CRM tools, ensuring a smooth integration.
Integration with Popular CRMs
SalesCompete connects with major CRMs like HubSpot, Salesloft, and Outreach, allowing it to pull activity data directly into Slack channels for real-time insights[35]. However, Salesforce integration is only available on the High Performance plan, which costs $50 per user per month[38]. While some users have noted limitations with Salesforce support on lower-tier plans, the platform’s support team is known for being quick to address and resolve these issues[37].
Pricing in USD
SalesCompete offers tiered pricing based on the size of your sales team:
- 1-5 Sales Reps: $250/month (includes self-guided training, chat, and email support)
- 6-10 Sales Reps: $500/month (includes one training session, chat, and email support)
- 11-25 Sales Reps: $750/month (includes three training sessions and live call support)
- 26-50 Sales Reps: $1,000/month (includes five training sessions and live call support)
- Enterprise (50+ Sales Reps): Starts at a $1,500 one-time fee (custom training and live call support)[36]
Keep in mind, these prices exclude taxes and potential discounts. For the most accurate and up-to-date pricing, it’s best to reach out to SalesCompete directly[36].
User Feedback on Engagement and Usability
Feedback from users highlights the platform’s ability to improve team morale and streamline management tasks. Frank Jorquez, SDR Manager at Expert Institute, shared his thoughts:
"Since transitioning to a remote work environment, I've searched for ways to keep my team engaged, motivated, and always having fun. When I discovered SalesCompete, I knew that this tool was exactly what I was looking for. It's a game changer and provides quick insights and frees up managerial time, and a fun and easy way to roll spiffs and monthly goals that we're striving to hit." [35]
Users also praise the seamless Slack integration and automated reporting, which significantly reduce administrative burdens. While some teams encounter minor hiccups during CRM integration setup, the responsive support team is quick to assist and resolve these challenges[37].
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7. Influitive
Influitive takes a unique approach to sales performance by focusing on customer advocacy. Instead of solely motivating internal sales teams, this platform helps B2B brands turn satisfied customers into enthusiastic advocates. Through gamified strategies, these advocates play an active role in driving referrals, writing reviews, and participating in community activities - all of which enhance sales efforts and boost brand credibility[40].
Gamification Features (Leaderboards, Challenges, Rewards)
Influitive’s gamification system is built around a tiered points structure that encourages participation through rewards[40]. Users earn points for completing activities such as reading content, taking surveys, asking questions, or tackling advocacy challenges like writing reviews, attending webinars, or referring qualified leads[59,60].
A leaderboard highlights top-performing advocates, sparking friendly competition and keeping users engaged[39]. Points can be redeemed for enticing rewards, including tech gadgets, gift cards, and even charitable donations[39]. This setup encourages a “player-like” mindset, driving both interaction and learning[41].
Influitive emphasizes the value of gamified advocacy efforts in generating meaningful sales activities. As the company explains:
"Gamification is a sure-fire way to increase and maintain advocate engagement. Offering a variety of rewards and recognitions is a winning approach to keeping advocates engaged and fueling your advocate marketing efforts. An advocate marketing program that relies too heavily on 'stuff' cannot be sustained over the long haul."[41]
Integration with Popular CRMs
Influitive integrates seamlessly with Salesforce and HubSpot, bridging the gap between advocacy efforts and sales opportunities[43].
For Salesforce users, the platform allows teams to:
- Use CRM data to enrich advocate profiles.
- Track advocate activity directly within Salesforce.
- Nominate Salesforce contacts as potential advocates.
Additionally, referral leads flow directly into Salesforce, and sales teams can request reference calls during active opportunities. Advocates are kept in the loop with updates on their referral status[43].
HubSpot users benefit from the Lead Push feature, which syncs prospect data from Influitive into HubSpot. AdvocateHub groups can also be mapped to static lists for easier management. A more advanced two-way integration between HubSpot and Influitive is set to roll out in May 2025, promising even greater functionality[64,65].
Pricing in USD
Influitive’s pricing reflects its robust capabilities and integration options. The platform operates on a usage-based pricing model, starting at $1,499 per month[62,69]. For a precise quote, businesses can contact Influitive’s sales team[44].
Based on third-party insights, annual costs typically range between $15,256 and $48,758, with the median buyer spending approximately $25,000 per year. This variability accounts for the platform’s customization options and the scale of different advocacy programs[45].
User Feedback on Engagement and Usability
Influitive has earned high marks from users, with an average rating of 4.7 out of 5 stars on both Capterra and GetApp[62,63]. The platform also received Best Ease of Use badges in 2023 for its advocacy and customer advocacy categories[42].
Users frequently praise Influitive for its continuous updates and seamless integrations. Ting Mei C., an Advocacy Manager in the software industry, shared:
"I like how they are consistently improving the platform, support, usability, and integrations. We track almost all acts of advocacy via Influitive, and it has been one of the best decisions."[42]
Marketing Specialist Alvin Q. highlighted its value, saying:
"I believe if you utilize it in every opportunity that you get then you are definitely getting way more than your money's worth for this amazing product."[42]
8. Spinify
Spinify turns routine sales tasks - like making calls, booking demos, and closing deals - into fun, competitive games. By awarding points, badges, and rewards, Spinify uses AI-driven challenges to keep teams motivated and improve performance metrics in real-time [46][47][48]. Here's how Spinify makes sales activities more engaging and measurable.
Gamification Features (Leaderboards, Challenges, Rewards)
At the heart of Spinify’s gamification is its dynamic leaderboards, which track progress in real time and encourage teamwork [47][49]. These leaderboards can be tailored to reflect your company’s goals and values [46].
Rewards are managed through Spinify’s Points system, a virtual currency that employees earn for achievements. These points can be redeemed in the Reward Store, offering options like physical goods, experiences, extra PTO, or even virtual perks like badges and app upgrades [49].
Spinify also emphasizes real-time recognition with features like celebration songs and personalized memes, ensuring every win gets the spotlight it deserves [46][50].
Integration with Popular CRMs
Spinify integrates seamlessly with leading CRMs like Salesforce and HubSpot, pulling data to create leaderboards and track team performance against goals [51][52]. For Salesforce users, the platform syncs key data like Deals, Accounts, Leads, Calls, Emails, and Meetings by default, with options to customize what gets synced [53].
Felipe Godoy, Director of Sales & Customer Experience at RingByName, shared his thoughts on the Salesforce integration:
"The product is easy to integrate, just some minor integration with our Salesforce account and we were creating flashy content for our Sales Room Floor. Required no real insight as to how to build and configure reports as they are all available from templates." [51]
Beyond Salesforce and HubSpot, Spinify supports CRMs like Pipedrive, Salesloft, Jungo, Microsoft Dynamics, and even real estate-specific platforms like Agent Box, Propertybase, and Rex [52].
Pricing in USD
Spinify offers five pricing tiers, with annual billing saving users 30% compared to monthly plans. Additional discounts are available for multi-year commitments: 15% for 2 years, 25% for 3 years, and 40% for 4 years [54].
| Plan | Price (Annual) | Team Size | Key Features |
|---|---|---|---|
| FREE | $0 | 3–5 users | 1 active competition, starter templates, basic support |
| Essentials | $6/user/month | 3–9 users | 4 active competitions, 30 design templates, team leaderboards |
| Plus | $25/user/month | 10+ users | 10 active competitions, 250+ designs, AI-powered recognition |
| Premium | $45/user/month | 15+ users | Unlimited competitions, advanced reporting, monthly coaching |
| Real Estate | $18/user/month | 10+ users | Industry-specific features, YouTube celebrations, priority support |
User Feedback on Engagement and Usability
Spinify has delivered measurable improvements for sales teams. For example, Univar Solutions increased their revenue by 37% month-over-month within seven months, while another client reported a 14% boost in novice agent activity and double the monthly meetings booked in just eight months [46].
Lisa Feigl, Sales Operations Manager, shared how Spinify helped her team:
"Spinify helped us motivate the team to keep their activity levels high even during slow periods. This maximized the opportunities in our pipeline and we celebrated record-level activity, jumpstarting team morale." [46]
Daniel Poochigian, Senior Sales Operations Analyst, highlighted the platform’s dual benefits:
"Celebrations foster morale and unity; competitions sharpen our focus on business priorities. This tool brilliantly achieves both." [46]
For remote teams, Spinify has been a game-changer. Bryce M from Salesforce noted:
"Our sales team is remote and Spinify has allowed our folks to stay competitive using the Salesforce tab, the mobile app, and the daily winner emails. It's really helped us to work more tightly." [51]
9. Ambition
Ambition uses gamified scorecards, automated coaching tools, and real-time tracking to boost sales performance. With this platform, sales managers have reported a 7x increase in conversation rates, while revenue teams have seen a 25% rise in sales activity and 7 hours of weekly time savings for managers [55][56].
Gamification Features (Leaderboards, Challenges, Rewards)
Ambition's scorecards are designed to assign roles, balance short- and long-term goals, and rank both individual and team performance dynamically [4][57].
The platform also sends automated alerts to celebrate top performers, broadcasting their achievements on office TVs for instant recognition [57]. Features like celebration songs that play when milestones are reached keep the energy high and morale strong [4]. Managers have noted that these real-time celebrations are especially effective at helping remote team members feel valued and connected [55][56].
Integration with Popular CRMs
Ambition integrates seamlessly with major CRMs like Salesforce, allowing sales activities to be tracked efficiently while ensuring accurate reporting [58]. This connection motivates sales teams to stay up-to-date with CRM data, providing actionable insights for both sales and marketing teams.
Drew Woodcock, Director of Sales at ChowNow, highlighted the impact of the Salesforce integration:
"Ambition creates a healthy, competitive environment that keeps our sales team engaged and on top of their individual metrics. It naturally encourages our sales team to stay current with SFDC, which provides accurate reporting and insights for sales and marketing." [58]
The results have been impressive - ChowNow reported a 142% increase in monthly Salesforce activities after adopting Ambition [58].
User Feedback on Engagement and Usability
Ambition has earned high praise from users, as reflected in its 4.6/5 rating on G2 [22]. Many users credit the platform for boosting productivity and improving team management. One reviewer even noted a 50% year-over-year increase in sales after implementing Ambition [59].
Evan Carlson, Account Executive at Invaluable, shared how Ambition keeps his team focused:
"Ambition is used as a KPI tracker and gamification system that keep sales associates on track with their critical KPI's in a public way...Ambition is used to keep sales associates focused on mission critical tasks and a point system that rewards the right work through gamification." [59]
A verified Account Manager from a Human Resources company emphasized the platform's ease of use:
"Ambition simplifies tracking performance and keeps reps aligned with team goals. The tool is also intuitive and makes it fun to compete with others. This software not only keeps reps accountable but increases productivity by making each call count." [59]
Zoom has also leveraged Ambition's structured coaching templates to streamline sales training. Managers now follow strategic playbooks for coaching, resulting in increased sales of differentiated products, higher adoption of recurring 1:1 coaching sessions, and greater visibility for leadership into coaching outcomes [4].
While most users are enthusiastic about the platform's benefits, some have mentioned areas for improvement. A few users find the interface confusing at first and wish for more customization options. Others have reported occasional delays in score updates, though the overall feedback remains overwhelmingly positive [59].
10. Zoho Motivator
Zoho Motivator transforms CRM data into engaging sales competitions designed to keep teams motivated and productive. By pulling information straight from your CRM account, it creates games, sets targets, and displays leaderboards to encourage healthy competition. A centralized dashboard helps sales managers track team performance at a glance, while office-wide TV displays can showcase key achievements to boost morale [60].
Gamification Features (Leaderboards, Challenges, Rewards)
At its core, Zoho Motivator revolves around KPIs, targets, and interactive games. Managers can design custom competitions using pre-existing or tailored metrics, complete with progress charts that update in real time. Winners earn trophies and badges, adding a layer of fun and recognition [60].
The platform also enables managers to set specific sales goals for individuals, teams, or activities. Visual progress bars make it easy for everyone to see how close they are to hitting their targets [60]. Sales reps can track their scores, badges, and rankings on an achievements board, keeping the competition lively and transparent [61].
Studies show gamified elements like leaderboards and contests can dramatically improve sales outcomes. For example, IBM's digital badge initiative led to a 226% increase in course completions and a 694% rise in successful assessments [62]. Zoho Motivator integrates these principles directly into your CRM, ensuring real-time updates and seamless functionality.
Integration with Popular CRMs
Zoho Motivator’s gamification tools work hand-in-hand with major CRM systems. It connects seamlessly with Zoho CRM, pulling data to power its features. Additionally, Zoho Flow acts as a bridge to integrate with other popular platforms like Salesforce and HubSpot. This automation simplifies workflows across systems. For instance, Master Liveaboards used Zoho Flow to automatically generate support tickets from customer feedback, while Lakeside CNC Group streamlined inventory management by connecting Zoho Books, Zoho Desk, Zoho CRM, and Zoho Cliq [63].
The platform also supports various form-building tools, including Zoho Forms, 123FormBuilder, Gravity Forms, and WordPress plugins like Contact Form 7, WPForms, and Ninja Forms [64].
Pricing in USD
Zoho Motivator offers pricing plans suitable for teams of all sizes, including a free option for smaller groups [65].
| Plan | Users | Monthly Price | Additional User Cost |
|---|---|---|---|
| Free | Up to 5 | $0 | N/A |
| Small Team | 5 users | $60 | $15/month |
| Medium Team | 10 users | $100 | N/A |
| Large Team | 25 users | $200 | $120/month |
For smaller teams, the 5-user plan starts at $60 per month, with an extra $15 per additional user. Medium-sized teams can opt for the 10-user plan at $100 per month, while larger organizations can access the 25-user plan for $200 per month [65][66].
User Feedback on Engagement and Usability
Zoho Motivator excels in driving team engagement with its clear visuals and competitive features. Sales teams report increased motivation when they can track their progress through badges, trophies, and leaderboards. The intuitive dashboard makes it easy for both managers and reps to monitor performance, whether at an individual or team level [60].
Cisco’s Black Belt enablement program, which uses similar gamification techniques, found that partners with 30% employee participation grew 10% faster [62]. This highlights the tangible benefits of incorporating gamification into sales strategies.
Tool Comparison Chart
Selecting the best gamification tool hinges on factors like your budget, CRM setup, and the size of your team. Here's a comparison chart summarizing key details such as features, pricing, CRM compatibility, and user ratings for each tool.
| Tool | Starting Price (USD) | Key Features | CRM Integrations | User Rating |
|---|---|---|---|---|
| OneUp Sales | Custom Pricing | Performance tracking, self-service analytics, real-time insights | HubSpot, Salesforce, Pipedrive | 5.0/5 |
| SmartWinnr | Custom Pricing | Sales contests, coaching, knowledge reinforcement | HubSpot CRM, Microsoft Dynamics, Salesforce Sales Cloud | 4.5/5 |
| Arcade | $6/user/month | Leaderboards, badges, team challenges | HubSpot CRM, Pipedrive CRM, Salesforce Sales Cloud | 4.5/5 |
| Centrical | Custom Pricing | AI-powered coaching, microlearning, performance management | Multiple CRM platforms | 4.6/5 |
| Xoxoday Compass | Custom Pricing | Commission tracking, territory management, goal setting | Sales performance platforms | 4.5/5 |
| SalesCompete | Custom Pricing | Competition-based gamification, team challenges | Slack, Salesforce, HubSpot | Not Available |
| Influitive | $1,499/month (base) | Advocacy programs, referral tracking, community building | Multiple platforms | Not Available |
| Spinify | $10/user/month | TV leaderboards, real-time competitions, recognition | Major CRMs | 4.5/5 |
| Ambition | Custom Pricing | Performance coaching, activity tracking, goal management | Salesforce, HubSpot | 4.6/5 |
| Zoho Motivator | Included in Zoho CRM plans (starting at $14/user/month) | CRM-integrated games, badges, team competitions | Zoho CRM | Not Available |
This chart provides a snapshot of pricing and integration compatibility across these tools. Arcade stands out as the most budget-friendly option at $6/user/month, followed by Spinify at $10/user/month. On the higher end, Influitive starts at $1,499/month. User ratings range mostly between 4.5 and 4.6, with OneUp Sales earning a perfect 5.0 score.
Integration-wise, most tools support Salesforce and HubSpot, two of the most commonly used CRMs. Keep in mind that integration complexity can vary, and occasional syncing delays might occur depending on the platform. For example, Investigo implemented OneUp Sales and reported improved consultant engagement and motivation through its gamification features and real-time insights [4].
Final Thoughts
Gamification tools are shaping up to be a game-changer for U.S. sales teams in 2025. With 89% of employees reporting higher engagement when tasks are gamified [1], these platforms are proving to be a reliable way to boost both motivation and performance. Companies that adopt gamification see a 48% improvement in sales team engagement and a 36% increase in revenue compared to those that don’t [67].
The market for gamification is expected to hit $30.7 billion by 2025 [1], a clear sign of its growing importance. In fact, 70% of Global 2000 companies are already leveraging gamification strategies [1]. Businesses with gamified teams even report profit increases of up to 700% [2], making these tools a worthwhile investment for sales organizations aiming to stay competitive.
When selecting a gamification platform, consider factors like budget, team size, and existing systems. For teams working within tight budgets, there are entry-level options priced at under $20 per user per month. Larger organizations, on the other hand, might benefit from enterprise-level solutions that offer advanced features like AI-driven coaching and detailed analytics through custom pricing.
CRM integration is another critical aspect to keep in mind. Many of the tools discussed here are compatible with popular platforms like Salesforce and HubSpot, but it’s essential to confirm they’ll work seamlessly with your existing setup before committing to a solution.
Modern gamification tools also emphasize personalization, using AI to tailor challenges to individual learning styles and motivations. Features like real-time feedback and adaptive challenges ensure ongoing engagement, addressing the common issue of waning interest in traditional sales motivation programs.
To get the most out of gamification, start by setting clear objectives and KPIs that align with your business goals [1]. Whether your focus is on increasing call volume, boosting conversion rates, or fostering better team collaboration, define what success looks like. Customize gamification elements to suit the unique motivators within your team, and regularly track progress using analytics and feedback.
The tools reviewed here offer a range of solutions to help sales teams thrive in 2025. Whether you’re looking for simple leaderboards or a comprehensive performance management system, there’s a gamification option that can help your team achieve its goals while keeping the work engaging and rewarding.
FAQs
How can gamification boost productivity and engagement for sales teams?
Gamification enhances the productivity and enthusiasm of sales teams by introducing game-like elements such as leaderboards, badges, and friendly competitions. These features appeal to the innate desire for achievement and acknowledgment, keeping team members motivated and encouraging them to consistently perform at their peak.
Beyond individual motivation, gamification also nurtures stronger team connections by promoting collaboration and friendly rivalry. It helps establish positive habits that contribute to sustained engagement and improved sales results. In fact, studies indicate that most employees feel more productive when using gamified systems, and companies that adopt these strategies often see better sales performance and increased profits.
What should I look for when selecting a gamification tool for my sales team?
When choosing a gamification tool for your sales team, it's important to think about how well it works with your current systems, like your CRM platform. Smooth integration can save time and reduce headaches. You'll also want a tool that's user-friendly, can grow with your team, and offers customization options to fit your team's unique needs.
Look for tools packed with features that keep your team motivated - things like points, badges, leaderboards, and real-time feedback. These elements can spark healthy competition and boost engagement. The best tools don't just drive performance; they also help create a more connected and energized team, all while staying aligned with your sales objectives.
Can these gamification tools work with popular CRM systems like Salesforce and HubSpot?
Yes, most gamification tools for sales teams in 2025 are built to work effortlessly with popular CRM systems like Salesforce and HubSpot. These integrations allow real-time data syncing, making it possible to access features like leaderboards, sales contests, and performance tracking directly within your CRM platform.
For instance, tools such as Spinify and Gamifier link with HubSpot to create dynamic leaderboards and monitor team achievements. Similarly, platforms like Ambition and SalesScreen connect with Salesforce, providing real-time performance updates, analytics, and peer recognition features. By integrating these tools, teams can stay motivated, simplify sales operations, and more effectively track and reward their successes.
