10 AI Content Creation Tools for Marketing Teams

• Copy.ai Workflows: Automates multi-step content creation processes with integrations and team collaboration features. Starts at $36/month.
• Semrush ContentShake AI: Combines SEO insights with AI content generation for optimized blog posts and more. Plans from $229.95/month.
• Jasper Enterprise: Scalable AI for large teams, with tools for brand consistency and multilingual content. Custom pricing.
• Surfer SEO: Offers real-time content optimization and strategy tools based on data analysis. Plans from $59/month.
• Canva Magic Write: AI writing integrated with Canva’s design tools for social media and short-form content. Included in Canva Pro ($12.99/month).
• Writesonic: SEO-focused content generation for blogs, ads, and product descriptions. Pricing starts at $12.67/month.
• Pictory AI: Converts text into videos with automated scene selection and captioning. Teams plan at $23/month.
• Lumen5: AI-powered video production from written content, ideal for social media. Free plan available; Pro starts at $59/month.
• Descript: Simplifies audio and video editing with transcription-based tools and voice cloning. Plans from $15/month.
• AgileGrowthLabs Directory: A platform to discover and compare over 500 AI tools for content creation. Free and paid options available.

Quick Comparison

These tools cater to different content needs, from SEO and automation to video production and team collaboration. Test a few to see what fits your workflow best.

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1. Copy.ai Workflows

Copy.ai Workflows is an AI-driven platform designed to streamline content production. With a 4.8/5 rating from over 1,000 G2 reviews , it's become a go-to tool for teams looking to automate their content processes.

What sets Copy.ai apart is its ability to handle multi-step workflows - from research to formatting - rather than just generating text . It also offers enterprise-level features like end-to-end encryption and compliance with GDPR and CCPA regulations . Plus, its customization options help ensure your brand's voice and style remain consistent.

"The platform's ability to automate entire content processes while maintaining quality has been transformative for our team. We've seen a 30% increase in email open rates since implementing Copy.ai Workflows for our personalized campaigns", shared a B2B software company .

Paid plans start at $36/month, with custom pricing available for larger teams .

One standout feature is its integration capabilities. The Chrome extension allows users to access AI writing tools directly within web applications , and API integrations make it easy to sync with tools like CRMs or email platforms.

By focusing on workflow automation rather than just text creation, Copy.ai helps teams tackle the bigger challenges of scaling content marketing.

Next: Semrush ContentShake AI combines SEO insights with content generation - perfect for teams focused on boosting search rankings.

2. Semrush ContentShake AI

Semrush ContentShake AI combines AI-driven content creation with SEO tools, integrating directly with Semrush's marketing suite. It builds detailed content briefs in under a minute by analyzing up to 30 top-ranking pages for a given topic. This ensures your content is optimized with real-time SEO data from the start.

The platform supports content creation in over 20 languages, making it ideal for global campaigns. Tools for maintaining brand voice include tone adjustments and custom templates that align with your guidelines.

Plans start at $229.95/month (Guru plan) and go up to $449.95/month for the Business tier. Its integration with Semrush's Keyword Magic Tool and Topic Research ensures a smooth workflow for ideation, creation, and optimization - all within one platform.

"a 30% increase in organic traffic after implementing ContentShake AI for product comparison articles"

For larger teams with complex needs, Jasper Enterprise offers scalable AI solutions for advanced marketing operations.

3. Jasper Enterprise

Jasper Enterprise offers AI-driven tools tailored for large-scale marketing teams. It supports content creation in 26 languages , enabling businesses to produce high volumes of content while keeping their messaging consistent - a must for companies running multiple campaigns.

One standout feature is Brand Voice, which ensures uniformity by using customizable templates and tone settings . Collaboration tools are another highlight, offering real-time editing and performance tracking to monitor team efficiency .

Companies like IBM reported 40% organic traffic growth after using Jasper for blog content, while Airbnb saw a 15% increase in booking rates thanks to AI-enhanced descriptions .

"The integration of Jasper into our content workflow reduced our production time by 30% while maintaining our strict quality standards", shared a Salesforce marketing executive .

Jasper Enterprise also connects seamlessly with popular platforms like WordPress and Shopify, SEO tools such as Surfer SEO and MarketMuse, and marketing systems like HubSpot and Mailchimp .

Pricing is customized based on what your organization needs .

For teams seeking deeper SEO tools, Surfer SEO offers targeted optimization features.

4. Surfer SEO

Surfer SEO is an AI-powered platform designed to help marketing teams fine-tune and create content with data-backed precision. It delivers actionable recommendations for improving content through detailed analysis.

The Content Editor is a standout feature, offering real-time suggestions for improvement. By analyzing top-performing content with NLP, it highlights important topics and relationships to include.

For larger teams, the Business plan ($239/month) provides advanced tools for collaboration and strategy:

1. Shared Projects

Teams can work on content projects simultaneously, with role-based access ensuring tasks are managed efficiently.

2. Performance Tracking

An analytics dashboard monitors keyword rankings and content scores, helping teams measure their success.

3. Content Strategy Tools

The Content Planner uncovers topic clusters and content gaps, prioritizing ideas based on their potential impact .

Surfer SEO’s integrations make it especially useful for teams already using AI tools. For instance, its connection with Jasper AI allows seamless optimization of AI-generated content without the hassle of switching platforms.

The platform also supports multiple languages, making it a strong choice for global marketing teams. Plus, with a 7-day money-back guarantee , teams can test its effectiveness without any long-term commitment.

For teams looking to pair visual content with SEO-optimized text, Canva Magic Write offers a blend of design and AI writing capabilities.

5. Canva Magic Write

Canva Magic Write brings AI-powered writing into Canva's design platform, making it easier for marketers to create both text and visuals in one place. Its integration with Canva's design tools allows teams to streamline their creative process.

Magic Write is included with Canva Pro, priced at $119.99 per year for up to 5 users, or Canva for Teams at $149.90 per year. With more than 125 million monthly active users, it’s a useful tool for marketing teams looking to simplify their workflows .

Users can collaborate in shared workspaces, track changes with version history, and adjust tone and style to fit their brand. Built-in feedback tools also help teams refine their content. For instance, an e-commerce brand reported cutting their social media creation time by 40% by using Magic Write to generate combined text and visual drafts .

Though it offers basic SEO guidance, Magic Write is most effective for short-form content. For more advanced SEO or long-form content, pairing it with specialized tools like Writesonic is recommended .

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6. Writesonic

Writesonic takes a step beyond Canva Magic Write by offering a feature-rich text generation platform with a strong focus on SEO. Using an AI engine trained on marketing materials from various industries, it can create SEO-friendly content of up to 1,500 words. This makes it a great tool for balancing the technical needs of SEO with creative marketing goals .

Writesonic supports marketing teams with useful integrations like a Chrome extension and Zapier for automating workflows . Its built-in content management system also enables team collaboration through shared workspaces .

The platform offers flexible pricing, starting at $12.67/month for the Small Team Plan . Enterprise users gain perks like unlimited AI-generated words, priority support, and custom AI model training .

A standout feature is Writesonic's focus on maintaining content quality. It includes a plagiarism checker and emphasizes the need for human editing to refine AI-generated content. For global teams, the platform provides localization in over 25 languages, making it easier to tailor content for different markets .

Users have rated Writesonic highly on G2, with a 4.8/5 score from 407 reviews . Many highlight the importance of human editing to get the best results. Additionally, its analytics suite integrates with Google Analytics, offering insights to improve content performance .

To ensure brand consistency, Writesonic allows custom tone settings and controls for industry-specific terminology, simplifying omnichannel marketing efforts .

For teams also needing video content optimization, Pictory AI serves as a complementary solution.

7. Pictory AI

Pictory AI uses artificial intelligence to turn long-form text into engaging videos. It scans the content and picks relevant visuals from its vast stock media library .

The Teams plan, priced at $23/month, offers shared project access, role-based permissions, and in-app feedback. For larger organizations, the Enterprise plan includes advanced branding analytics and priority support .

One of Pictory AI's highlights is its seamless integration with tools like WordPress, YouTube, and Canva, simplifying imports and publishing .

Users report saving 4-6 hours per video thanks to features like automated scene selection and multi-language support. Pictory AI boasts a 4.5/5 star rating on G2, based on 157 reviews . Customization options allow teams to apply unique color schemes, fonts, and branded intro/outro sequences to their videos.

For global campaigns, the platform supports right-to-left languages and regional formatting options . By pairing with Writesonic for text generation, Pictory AI fits seamlessly into content workflows, converting written material into video. Meanwhile, for those needing advanced editing tools, Lumen5 offers additional AI-powered video solutions.

8. Lumen5

Lumen5 is an AI-driven platform designed for fast video production, often used by enterprise teams. It turns written content into engaging video formats with ease.

This tool ties into the article's focus on efficient content repurposing, complementing Writesonic's text generation features. A recent survey shows that 91% of users experience major time savings when creating videos with Lumen5 , emphasizing its role in improving workflow efficiency.

For teams juggling multiple projects, Lumen5 offers integrations with popular marketing tools, including Google Analytics for tracking performance metrics .

The pricing includes:

• Free Plan: Create up to 5 videos per month in 720p resolution.
• Professional Plan: For $59/month, unlock unlimited videos in 1080p resolution .

What makes Lumen5 stand out is its analytics suite, which tracks view counts, engagement, watch time, and CTA performance across platforms. Enterprise users gain access to additional features like role-based access control and dedicated account management. The platform holds a strong 4.5/5 rating on G2 .

The brand kit feature ensures all video content maintains a consistent visual identity . Additionally, its AI-powered content summarization tool extracts key points from lengthy articles, making the video creation process faster and more streamlined .

For teams needing advanced audio tools alongside video production, Descript could be an alternative, offering features like voice cloning and transcription.

9. Descript

Descript is an AI-powered platform designed to simplify audio and video editing for marketing teams. Its standout feature? You can edit multimedia content by editing text, thanks to its transcription-based approach. Pair it with tools like Writesonic for text generation or Pictory AI for video, and you've got a complete content creation workflow.

Here are some of its key AI features:

For teams juggling multiple projects, Descript offers collaboration tools like real-time editing, comments, and version control . It also includes export presets tailored for platforms like Instagram and TikTok, making it easier to format content for social media .

Pricing Plans

Descript's pricing starts at $15/month for individuals and scales up to custom enterprise solutions. Here's a quick breakdown:

The platform also supports direct publishing to YouTube and Vimeo, streamlining the distribution process . With a 4.5/5 rating on G2 from 237 reviews, it's clear that users appreciate what Descript brings to the table .

While Descript is a powerful tool for multimedia editing, marketing teams seeking a broader range of AI solutions can check out the AgileGrowthLabs.com Directory for more options.

10. AgileGrowthLabs.com Directory

If your team needs a central hub to explore and compare specialized tools, AgileGrowthLabs.com Directory has you covered. It simplifies the process of finding the right tools by offering categorized listings and real user reviews for over 500 AI content tools.

The platform is highly efficient - 78% of users report finding the right tool within their first three searches . It also boasts a 4.7/5 rating on G2 from 327 reviews and earned the title of MarTech Insider's 2024 "Best AI Tool Discovery Platform" .

Pricing Structure

AgileGrowthLabs.com makes onboarding simple with weekly webinars and detailed integration guides. It’s an ideal resource for marketing teams juggling content across multiple channels, thanks to its expert-curated recommendations and real user feedback.

"AgileGrowthLabs.com has been named 'Best AI Tool Discovery Platform' by MarTech Insider in 2024" .

This platform wraps up our list, offering a clear path to discover cutting-edge tools. For a detailed comparison, check out the table below.

Tool Features Comparison

When choosing the right tool for your marketing needs, it's important to focus on what sets each one apart. Here's a breakdown of their key features:

Core Features and Capabilities

Implementation Requirements

The time needed to set up these tools varies. For example, Semrush ContentShake AI can be ready in as little as 1-3 days, while Jasper Enterprise may take 2-4 weeks to fully implement.

Cost-Effectiveness for Scaling Teams

Language Support and Content Quality

Top tools support over 25 languages, making it easier to run global campaigns. Pair this with region-specific SEO strategies for better results.

Each tool has its own strengths. To find the best fit, focus on what aligns with your team's content goals and current tech setup.

Next Steps

Looking to improve your content creation workflow? Start small. Use the comparison table above to pick 1-2 tools that align with your content needs and test them with pilot projects.

Implementation Roadmap

Focus on tools that address your team's specific challenges, as highlighted in the comparison table. This step-by-step approach helps your team gain confidence before tackling more advanced tasks.

Here’s a simple 30-day plan to get started:

Measuring Success

Track these key metrics to understand how AI tools are impacting your team’s performance:

• Content Creation Speed: Measure how long it takes to produce content before and after using AI tools.
• Consistency in Quality: Use a scoring system to check how well the content matches your brand voice.
• Team Productivity: Monitor how much content each team member can produce per hour.
• AI vs. Manual Output: Compare the results of AI-assisted content with manually created content.

Quality Control Framework

Follow this streamlined review process to maintain high standards:

1. Generate a draft using AI.
2. Refine the draft with human input.
3. Perform a final check to ensure it meets brand guidelines and SEO requirements.

Encourage your team to document their experiences and share insights to improve workflows. For larger teams, it might be helpful to assign an "AI champion" in each department to oversee the process.

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